How to Grow Your Business With Email Newsletter Platforms in 2023

Want to stay in touch with your prospects and website visitors? Using email newsletter builders is the perfect way to communicate with your audience, collect feedback & surveys, generate traffic to your site, and increase leads by reaching the right people at the right time.

However, out of the extensive range of newsletter platforms available today, it can be daunting for you to choose the software meeting your business needs. This article will help you learn about all the ways that will help you elevate your business through the best email newsletter platforms. However, before delving deeper, it is crucial to understand what email newsletters are and why they are essential to your marketing campaign.

What are Email Newsletters? Why Are They Important?

E-Newsletters are periodically sent emails to your subscribers. It keeps your audience notified regarding your business updates, new products, sales, and promotions. The ideal frequency for the newsletters is at least once a month and at most twice a week. However, the majority of the audiences want the brand they follow to send out a weekly newsletter.

The newsletter platforms’ primary motto is to keep your audience informed and engaged with your products. Since there is fierce competition in all sectors today, personalizing your newsletters concerning customer behavior is imperative to yield high returns.

One major brand that utilizes email newsletters as its marketing campaign is the globally loved streaming platform, Netflix. Based on subscriber lists and preferences, Netflix shares personalized newsletters recommending shows and movies. It helps Netflix to engage users in new content and influences them to keep using the platform.

Another world’s biggest e-commerce giant, Amazon, sends emails with new content via newsletters platforms. They segment the customers and personalize their newsletters based on their previous purchases and the products others are buying.

Content plays an important role no matter what newsletter platform you use to send emails to your prospects. This is what Aim2write takes good care of! It is a one-stop solution for all content-related work, whether you want to get started with email marketing, build a website, post blogs/articles to inform your audience, or promote your products/services through social media posts.

Suggested Read: 5 Ways to Air Your Marketing Plan on the Web

Why Are Email Newsletters Important?

82% of business marketers consider email marketing the most utilized form of content. Email newsletters play a considerable role in your marketing strategy. Here’s how:

1. A Constant Source of Traffic

Email newsletters contain valuable and relevant content to boost customer engagement. Instead of making your users find you, you can send them regular updates to keep in touch. 

2. Enhance Brand Recognition

One of the crucial aspects of brand loyalty is brand retention, and email newsletters help you to achieve it. Businesses can create a how-to series and help the customers to understand their products’ usage better. 

3. Easy to Measure Metrics 

Every marketing campaign strategy has parameters that require you to measure your business growth. With the help of email newsletters, you can easily track click rates, open rates, unsubscribe rates, and much more.

4. No Third-Party Involvement 

Email newsletters help brands to form a one-to-one connection with their customers. No involvement of third parties will keep their content intact. Newsletters also allow you to provide personalized content to your subscribers, which increases the possibility of your customers opening and reading your newsletters.

5 Best Email Newsletter Platforms To Level Up Your Business

A newsletter service is a software-as-a-service solution that permits you to expand your email marketing strategies. To make the emails algorithm-proof, businesses must choose a robust email newsletter tool before starting a newsletter. It will empower them to personalize the experience of their prospects and boost their overall sales. 

If you are planning to start email newsletters as a part of your marketing campaign, here are some of the best newsletter platforms that provide the best SaaS solution. 

1. Mailmodo

One of the latest email marketing platforms, Mailmodo, offers you to create conversational emails. The platform has the potential to set your brand apart from your competitors in the highly competitive market. 

If you plan to create an entirely customized solution for your subscribers, Mailmodo is your go-to platform. The prestigious Silicon Valley venture firm offers its client an entire WYSIWYG style editor that permits you to build HTML and AMP email templates. 

Several other email marketing features, such as conversion tracking, surveys, automation, and quizzes, can be used in your emails to design your newsletters. If you are looking for a no-code platform with a 100% customized solution, Mailmodo might require a little understanding; it is a powerful email marketing tool. The platform provides the best pricing package to start your email newsletter service. 

• Free: Up to 10,000 subscribers with unlimited templates and one custom domain.
• Silver: Up to 40,000 subscribers, 75,000 email sending credits, unlimited campaigns and templates, 1 custom domain, email & chat support at $99 per month.
• Gold: Up to 100,000 subscribers, 2,50,000 email-sending credits, 2 custom domains, dedicated onboard support, and many interactive widgets at $249 per month. 
• Platinum: Upto 300,000 subscribers, 10,00,000 email sending credits, dedicated customer access, 5 team members, and 5 custom domains at $599 per month.

2. Mailchimp

One of the most popular and trending email marketing software for businesses today is Mailchimp. The CRM platform focuses entirely on emails and can be utilized for different newsletters and email campaigns. 

If you plan to launch a newsletter, Mailchimp can be the best newsletter platform to start with. Its best known for offering featuring various resources and integrations, making it straightforward software if you already own a website. 

If your business is more than just a newsletter, Mailchimp can be a powerful software. It is the best platform for sites that sell multiple products. Besides your newsletters, you can personalize and customize different aspects of your email campaigns. If you plan to utilize an email campaign for your business, it can be one of the best email newsletter platforms, including your content-driven newsletters. 

Mailchimp has the most standard pricing among several other platforms. Here is the price package that Mailchimp provides for its clients. 

• Free: Up to 2,500 subscribers with features such as Marketing CRM, website builder, creative assistant, forms, landing pages, and Mailchimp domain.
• Essentials: Up to 5,000 subscribers with advanced features such as A/B testing, customer branding, email landing page templates, user journey builder, and 24/7 email and chat support at $9.30 per month.
• Standard: Up to 6,000 subscribers with advanced features at $13.89 per month. 
• Premium: up to 1,50,000 subscribers with advanced features at $277.9 per month. 

3. MailerLite

One of the most popular newsletter platforms, MailerLite, has more than a million followers. This email marketing and digital marketing tool have a newsletter builder feature that helps businesses to create efficient emails to enhance their brand recognition and increase engagement with their audiences.

Moreover, its easy-to-use drag-and-drop editor with several newsletter templates helps to build original and clean newsletter designs. Since it offers a generous free plan to its clients, it can be a convenient option to start your email newsletter campaign. 

The businesses can also create a website and sign-up forms for their current websites, set up automation, and create blogs. 

The platform also offers an easy to track metrics to check your open rates, subscriber list, and the number of emails marked as spam. MailerLite price package is different depending on the number of subscribers. 

• Free: Up to 1000 subscribers with basic features, 12000 monthly emails, and one user support.
• Growing business: Upto 1000 subscribers with advanced features, 24×7 customer support, unlimited monthly emails, and 3 user access at $9 per month.
• Advanced: Up to 1000 subscribers with unlimited user access, unlimited monthly emails, Facebook integrations, custom HTML editor, and many advanced features at $19 per month.
• Enterprise: For large businesses with over 1,00,000 subscribers, unlimited users, unlimited monthly emails, custom landing page designs, dedicated success manager, etc., at customized prices.

4. Beehiiv

The all-in-one email newsletter platform Beehiiv is made for creators who are serious about their business development. 

The platform provides 2500 subscribers for free and is easy to use where you can create, design, send and grow newsletters. The platform features a minimum editor which makes it a perfect tool to build emails that help track your performance and subscriber list growth. 

One of the platform’s best features is that they incentivize the clients who invite others to your sites and avail of paid subscriptions. 

Beehiiv has a free plan for up to 2500 subscribers. Let’s dive in to know all the pricing packages that Beehiiv offers for businesses. 

• Launch: Up to 2500 subscribers, custom newsletters, web hosting (SEO Optimized), magic links, audience segmentation, and unlimited sending for free. 
• Grow: Upto 10,000 subscribers with unlimited audience polls, A/B testing subject lines, custom domains (email + web), premium subscription, and poll, at $49 per month
• Scale: Up to 100,000 subscribers with grow plan features, referral programs, dedicated email blasts, and 3D analytics at $99 per month.
• Enterprise: The price package may vary depending on businesses’ requirements; they can get unlimited subscribers with sample advanced features, including unlimited subscribers, unlimited sends & publications, no contract lock-in, and a dedicated IP address.

5. Ghost

Ghost was initially created as a WordPress Content Management System as an alternative platform for blogs. But, it has evolved over the years as a content and newsletter platform. Now, it is also open to individual content creators. 

Ghost is a promising tool to start your email newsletter marketing campaign. The platform is powerful for media builders, offering exciting features to create, publish, share, and grow their businesses. The easy and minimal design makes it easy to use and facilitates paid subscriptions. 

The platform also offers a free trial for its clients. However, if you plan for long-term use, you must buy its premium version. For the majority of the creators, the newsletter platform offers the creator version package that includes the following:

• Creator: Up to 1000 subscribers, unlimited custom themes, 2 staff users, and 1000+ Zapier integrations at $31 per month.
• Team: Up to 1,000 subscribers, 5 staff users, priority support, and higher usage limits at $63 per month.
• Business: Up to 10,000 subscribers, unlimited staff users, advanced domain configs, and 99.9% uptime SLA at $249 per month.

FAQs

1. Why should you send an email newsletter?

Email newsletters help you directly communicate with customers by delivering a personalized experience. It’s one of the best ways to promote your brand & products by sending newsletters straight to their inboxes. Thus, these newsletters are considered the best marketing tool and enable businesses to yield high business returns.

2. How to create a compelling email newsletter to make people read?

Your content is one of the critical components of email newsletters that can make or break the deal. Since GenX and millennials are skeptical today, they want to know more about your products, benefits, and usage rather than your company and brand. Therefore, relevant and valuable content is your tip.

3. How often should you send a newsletter?

Sometimes too many newsletters can be considered spam, leading users to unsubscribe. Then again, sending more might make your brand remembered by the user. Hence, experts suggest going for monthly or weekly newsletter plans.

Final Words

You can grow your business with these best email newsletter platforms. You can choose any of them by comparing their features that suit your business requirements! So, which one did you choose?